The Facebook Challenge and Our Approach As you know the cost to boost a post depends on how many people you want to reach on Facebook® and the demand on these users. We will dicuss different budget options to boost posts in order to create an analytics history. We found when using Facebook®, they use a model based on per thousand impressions (CPM = Cost Per Thousand) of ad inventory. So estimating that you have a budget of $200 per week. Assume that Face